Molha
molha is a refreshing drink brand born in Brazil, where summer isn’t a season — it’s a permanent state of mind. made with real ingredients. named after real feelings. no artificial colors, no added sugar, no bullshit. five flavors. each one a different way to feel something. calor. verde. caju. frio. nuvem. we didn’t set out to make a drink. we set out to make the thing you reach for when the heat gets too loud and you need something honest in your hand. small bottle. big attitude. molha. get wet.
Industry
Technology
Services
Strategy, Marketing
Timeline
4 Weeks
Year
2025
About Client
Jasper is a fast-growing consumer-focused technology brand aiming to modernize its digital presence and clarify its market positioning.
Project Goals
Jasper needed to strengthen brand identity, simplify communication, and improve conversion pathways while maintaining a bold, contemporary aesthetic. The site also needed to scale as the company expanded its product offerings.
Molha
molha is a refreshing drink brand born in Brazil, where summer isn’t a season — it’s a permanent state of mind. made with real ingredients. named after real feelings. no artificial colors, no added sugar, no bullshit. five flavors. each one a different way to feel something. calor. verde. caju. frio. nuvem. we didn’t set out to make a drink. we set out to make the thing you reach for when the heat gets too loud and you need something honest in your hand. small bottle. big attitude. molha. get wet.
Industry
Technology
Services
Strategy, Marketing
Timeline
4 Weeks
Year
2025
About Client
Jasper is a fast-growing consumer-focused technology brand aiming to modernize its digital presence and clarify its market positioning.
Project Goals
Jasper needed to strengthen brand identity, simplify communication, and improve conversion pathways while maintaining a bold, contemporary aesthetic. The site also needed to scale as the company expanded its product offerings.
Molha
molha is a refreshing drink brand born in Brazil, where summer isn’t a season — it’s a permanent state of mind. made with real ingredients. named after real feelings. no artificial colors, no added sugar, no bullshit. five flavors. each one a different way to feel something. calor. verde. caju. frio. nuvem. we didn’t set out to make a drink. we set out to make the thing you reach for when the heat gets too loud and you need something honest in your hand. small bottle. big attitude. molha. get wet.
Industry
Technology
Services
Strategy, Marketing
Timeline
4 Weeks
Year
2025
About Client
Jasper is a fast-growing consumer-focused technology brand aiming to modernize its digital presence and clarify its market positioning.
Project Goals
Jasper needed to strengthen brand identity, simplify communication, and improve conversion pathways while maintaining a bold, contemporary aesthetic. The site also needed to scale as the company expanded its product offerings.
Our Approach
We began by refining Jasper’s positioning and reorganizing content structure to create a clear narrative hierarchy. A modern visual system with strong typography and bold contrast was introduced to reinforce brand energy while maintaining usability. Conversion flows were optimized using AI-assisted user behavior insights.
Our Approach
We began by refining Jasper’s positioning and reorganizing content structure to create a clear narrative hierarchy. A modern visual system with strong typography and bold contrast was introduced to reinforce brand energy while maintaining usability. Conversion flows were optimized using AI-assisted user behavior insights.
The impact
The redesign improved brand recognition and strengthened user engagement across high-intent pages.
The impact
The redesign improved brand recognition and strengthened user engagement across high-intent pages.
Measured outcomes
Increase in engagement time
Improved lead conversion rate
Measured outcomes
Increase in engagement time
Improved lead conversion rate
Testimonials
“Ouro Studios approached our redesign with clarity and precision. They built a scalable system that not only improved performance but also gave us a stronger narrative foundation for growth. The balance between visual refinement and strategic thinking made the difference. We now have a digital presence that feels aligned with where our company is headed.”
Head of Marketing, Jasper
Testimonials
“Ouro Studios approached our redesign with clarity and precision. They built a scalable system that not only improved performance but also gave us a stronger narrative foundation for growth. The balance between visual refinement and strategic thinking made the difference. We now have a digital presence that feels aligned with where our company is headed.”
Head of Marketing, Jasper
Tell us what you’re building — we’d love to help.
WESLLEY PIMENTA
Creative Director
Tell us what you’re building — we’d love to help.
WESLLEY PIMENTA
Creative Director
Tell us what you’re building — we’d love to help.
WESLLEY PIMENTA
Creative Director